WRL Brand
Know who you are. Then look and sound like it.
Start a Brand project ↗WRL Brand defines who a business is, what it stands for, how it looks and sounds, and the big idea behind its campaigns.
- “We’re launching something new.”
- “Our brand no longer reflects our business.”
- “We need one idea to bring a campaign together.”
Strategy, identity and campaign ideas.
01Strategy and positioning
Clarify your audience, your offer and the place you want to occupy. Use discovery and research to shape positioning and a clear strategic brief.
02Naming and messaging
Find the words that make your business recognisable. Develop naming directions, a messaging hierarchy and a consistent tone of voice.
03Visual identity
Build a coherent identity across the places your brand appears. Explore logo, colour and typography together, then test the system in relevant applications.
04Packaging design
Bring your identity to the product, shelf and unboxing. Develop the visual direction and agreed artwork formats around your production requirements.
05Brand guidelines
Give everyone a clear system to work with. Document the identity, usage rules and asset formats so your team can apply it consistently.
06Campaign ideas
Create a central idea that connects your message across channels. Define the concept and key expressions, ready for production and rollout.
Choose the shape of the work.
Strategy project
Identity project
Strategy to rollout
Ongoing design support
Deliverables, capacity, timelines and revision rounds are agreed in your proposal. Pricing is available on request.
One brief. Connected thinking.
Good questions. Clear answers.
Do you handle trademarks and printing?
Trademark clearance and printing require separate arrangements. We define the artwork and handover formats in your proposal.
How many creative routes will we see?
The number of routes, deliverables and revision rounds is agreed in your project scope before work starts.
Got a brief? Or just a wrong idea?
Tell us the problem in a line. We’ll reply, then ask a few questions for the details.
regan@wrongrightlabs.com ↗Dubai, United Arab Emirates